Forbidden Words & Compliance
Note: Amazon doesn't publish an official list. Our lists are based on seller community experience.
List scope
Octuno maintains a shared, deduplicated forbidden-words list that applies equally to all marketplaces (DE, FR, IT, ES, UK). In addition, you can add your own forbidden terms per marketplace.
Categories
- Promo/price claims: "Free Shipping", "Best Seller", "Sale", "Discount"
- Guarantee claims: "Guaranteed", "100% Satisfaction", "Money-back"
- Health claims: "Cures", "Anti-bacterial", "Clinically proven"
- Environmental claims: "Eco-friendly", "Biodegradable", "Sustainable"
- Amazon references: "Amazon Prime", "Amazon's Choice", "Fulfilment by Amazon"
Dynamic placeholders
| Placeholder | Description | Example |
|---|---|---|
{YEAR} | Current year | chalk {YEAR} → chalk 2026 |
{YEAR+1} | Next year | calendar {YEAR+1} → calendar 2027 |
{MONTH} | Current month | offer {MONTH} → offer March |
{EVENT} | Active event name | {EVENT} gift → Carnival gift |