Forbidden Words & Compliance
Note: Amazon does not publish an official list. The lists are based on experience from the seller community.
Size of the lists
| Marketplace | Entries |
|---|
| DE (Germany) | 727 |
| FR (France) | 526 |
| IT (Italy) | 768 |
| ES (Spain) | 767 |
Categories
- Promo/price claims: "Free Shipping", "Best Seller", "Sale", "Discount"
- Guarantee claims: "Guaranteed", "100% Satisfaction", "Money-back"
- Health claims: "Cures", "Anti-bacterial", "Clinically proven"
- Environmental claims: "Eco-friendly", "Biodegradable", "Sustainable"
- Amazon references: "Amazon Prime", "Amazon's Choice", "Fulfilment by Amazon"
- Hate speech: Various terms that Amazon blocks
Dynamic placeholders
| Placeholder | Description | Example |
|---|
{YEAR} | Current year | hair chalk {YEAR} β hair chalk 2026 |
{YEAR+1} | Next year | calendar {YEAR+1} β calendar 2027 |
{MONTH} | Current month | offer {MONTH} β offer March |
{EVENT} | Name of the active event | {EVENT} gift β Carnival gift |
Title duplicate rule
Since January 2025: no word may appear more than 2Γ in the title. Stop words (and, or, for, the, a, etc.) are excluded. Octuno checks this automatically.
Validation rules (configurable)
| Rule | Default |
|---|
| Highlight forbidden words in the editor | β On |
| Block publishing when forbidden words are present | β On |
| Title duplicate check | β On |