Helpβ€ΊKeywords & Strategyβ€ΊKeyword Types & Score

Keyword Types & Score

Two keyword types

BadgeTypeDescription
P (purple)Product keywordApplies year-round, describes the product. Stays active across all events.
E (orange)Event keywordApplies only during the event timeframe. Automatically deactivated after the event ends.

Score system (0-100)

Each keyword has a relevance score that influences where and how often it is placed:

ScoreMeaningColor bar
90-100Very important – be sure to place it in all fieldsβ– β– β– β– β– 
70-89Important – strong ranking relevanceβ– β– β– β– 
50-69Medium – can support rankingβ– β– β– 
25-49Low – only in search termsβ– β– 
0-24Minimal – barely any impactβ– 

Used / Missing

There are two tabs at the top of the keyword panel:

  • USED – Keywords that appear in one or more text fields
  • MISSING – Keywords from your list that have not been placed yet

Superscript number

Next to each keyword, a superscript shows how often it appears in the entire text (title + bullets + description + search terms).

Legend

At the bottom of the keyword panel you'll find a legend that explains all symbols and score colors.

← BackNext β†’