Keyword Types & Score
Two keyword types
| Badge | Type | Description |
|---|---|---|
| P (purple) | Product keyword | Year-round, describes the product. Stays across all events. |
| E (orange) | Event keyword | Active only during event timeframe. Auto-deactivated after event ends. |
Score system (0-100)
Each keyword has a relevance score that influences where and how often it's placed:
| Score | Meaning |
|---|---|
| 90-100 | Critical – must appear in all fields |
| 70-89 | Important – strong ranking relevance |
| 50-69 | Medium – supports ranking |
| 25-49 | Low – only in search terms |
| 0-24 | Minimal – barely any impact |
Used / Missing
Two tabs at the top of the keyword panel:
- USED – Keywords appearing in one or more text fields
- MISSING – Keywords in your list not yet placed
Superscript number
Next to each keyword, a superscript indicates how often it appears in the entire text (title + bullets + description + search terms).