Keyword Strategies

The strategy determines how often keywords are placed across text fields. Configurable globally (Settings → AI Text Generation) and per product in the editor.

Note: Keywords are always placed contextually – no keyword stuffing. The AI writes readable, natural sentences.

Strategy 1: Broad

Each keyword only 1× across the entire listing. Maximum search-term variety. Good for products in broad categories with many search variants.

Strategy 2: Focus (Recommended)

Score rangePlacement
80-100All 4 fields: Title + Bullet + Description + Search terms
50-79In 2-3 fields
under 50In 1-2 fields (mostly only search terms)

Strategy 3: Custom

Define your own rules per score range. For each range you choose 1 to 4 fields (T=Title, B=Bullets, D=Description, S=Search terms).

Tip: In the editor you can override the strategy per product – independently of the global setting.